Croctober Campaign

A multi-channel campaign for Crocs' "Croctober 2024," a month-long celebration of self-expression and individuality centred around the Classic Lined Clogs and Jibbitz personalisation, alongside a standout collaboration with BARK for "Who Let the Clogs Out?" — a limited-edition Pet Crocs collection for Croc Day. I worked on design across the full campaign rollout, including email, display advertising, social assets, and website banners, with creative adapted for international audiences including the Japanese market, all while maintaining Croctober's bold, playful visual identity across formats and territories, resulting in a cohesive, high-energy campaign that brought the message of fun and individuality to life across every touchpoint, from inbox to social feed to display network.