Castore CRM

A wide-ranging email design project for Castore, the premium performance sportswear brand, covering seasonal campaigns, new product launches, lifecycle emails, and partner collaborations including the Castore x Feyenoord Fanshop kit launch and the Castore x McLaren F1 collection. I handled design and art direction across the full email suite, building templates for product storytelling, gift card and transactional emails, and "The Journal" newsletter, balancing Castore's clean, premium aesthetic with clear commercial messaging across everything from minimalist product drops to bold sale and collaboration campaigns, resulting in a flexible, on-brand email design system that keeps the premium look consistent across campaign types, languages, and partner collaborations.